A new neon winning post was launched at Addington on Friday 15th September, 2000.
NZMTC Chairman of Racing, Barry Cotton, said that the new design would become an icon and instantly signal to both on and off-course punters that they were at Addington. "This unigue finishing post encapsulates the fun and excitment of harness racing at its best," said Cotton. "With all but two of our meetings being run at night, this colourful and innovative feature will be a real standout."
The new design is also a key branding exercise for Canterbury Draught, who wanted to establish a long-term branding opportunity for their red and black logo whe it became NZMTC's major sponsor. "By incorporating our logo into this unique and exciting finishing post, we can feature our brand to on and off-course punters," said South Island Regional Director, David Barley. "We also highlight that we are red and black - Canterbury!
The winning post features three horse/ sulky/ driver outlines, in white, yellow and electric blue, and immediately after each race these display the numbers of the horses filling the first three placings. The electronic software used is a World first, designed specifically for this sign.
Credit: Harness Racing Weekly 20Sep00